Why Culture First, Architecture Second In Senior Living

Listen on Apple Podcasts Stitcher spotify

“I like to think as an Architect that I’m able to create real homes in meaningful places where seniors can connect and thrive, places that can inspire. I’ll keep pushing to create senior living environments that reinforce connections to our natural communities, whether built, social or spiritual.”

Rob Simonetti, Architect, SWBR

Sponsored By

Serenity Engage supports senior living communities during COVID-19 lockdowns with HIPAA-compliant messaging for care teams to communicate with family members.

Contact us to find out how your facility can save up to 10% on insurance premiums by using Serenity!

As an architect, Rob Simonetti specializes in Senior Housing and drills down further into person-directed care environments for skilled nursing and memory care occupancies. With 20 years of experience, Rob has expertise in The Green House model creating an opportunity for him to work with some very dedicated and passionate providers of senior care.

We talk with Rob about:

  • The importance of culture change organizations to move the bar in senior care.
  • How the physical environment manifests culture and facilitates the ability of the organization to provide care and meet needs of residents, staff, and organization.
  • Why, in the age of COVID-19 and future infectious disease outbreak’s, the small house model is a natural defense against the spread of infection.

Who does he consider a Maverick in his life? “I’ve always been inspired by Rebecca Priest, former Administrator at St. John’s Home in Rochester. Rebecca is a leader who has the ability to cast a vision for change and bring people willingly along for the journey there.  She pushes, reframes questions, thinks outside the box, and leads from her heart.”

“I am inspired when I see people leading from the heart, meaning whatever the action you are taking, it is being taken for a person, an elder, a caregiver, or a family member.”

Rob Simonetti, Architect, SWBR

Mavericks MugP.S. Ready to get your Mavericks coffee mug? Share with us what your favorite idea from either this conversation or your own ideas and experience about how we can support our older population right now. Email or post the answer on our social media and your Mavericks coffee mug will be in the mail.

If you like this episode, please subscribe! Tell us what you think, and what you’d like to see changed in senior care.


We’re all about challenging the status quo here at Maverick’s Headquarters! Welcome to the Challenging The Way We Age podcast by the Mavericks of Senior Living. We are two innovators and entrepreneurs who have huge hearts and passion for our older adults. And we see all kinds of opportunities to improve today’s system and create hope for the way we age. We tackle hard topics with the goal of creating conversation and generating curiosity and ingenuity to solve these problems.

Want to join the Maverick Movement? Have a story on how you or your team are fostering ingenuity. Share it with us and check out our other episodes to light your innovation fire. Don’t forget to subscribe for more great interviews.


Mavericks of Senior Living is sponsored by Serenity App, Inc. and Assured Assisted Living. This episode was produced by Katherine Wells and Francis LeGasse.   You can subscribe to Mavericks for Senior Living on Apple Podcasts, Google Play or Stitcher. You can also find us on TwitterFacebook, or via email at challenges@mavericksofseniorliving.

Here’s where you can learn more about the people and ideas in this episode: