The First 14-Days in Senior Living with Serenity CEO, Katherine Wells

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“The main reason families are afraid to move someone into long-term care right now is that they won’t know what’s happening with their loved one. The problem is easily solved with intentional communication – especially in the first 14-days.”

Katherine Wells, CEO, Serenity Engage

Sponsored By

Serenity Engage is a HIPAA-compliant conversation platform that increases move-ins, streamlines communications, and reduces risk for senior care providers. And because better communication means less litigation, ask us how to get a 10% insurance premium discount for using Serenity. Learn more at www.serenityengage.com.

The Mavericks created a collaboration circle that included people from every organization at every level of senior care, including families and older adults. In this group, we identified all the problems related to communication in senior care, and prioritized their impact on health, wellbeing, finances, and employment. The first topic to tackle was the communication that happens (or doesn’t) during the first 14-days of transitioning into long-term residential care.

Watch this episode to learn:

  • Why the first 14-days are so massively critical to the long-term health and wellbeing of the person transitioning into residential care
  • How this two week period impacts the financial health of the provider, including job satisfaction of staff
  • What we did about it and why we’re sharing it freely with the industry

Mavericks MugP.S. Ready to get your Mavericks coffee mug? Share with us what your favorite idea from either this conversation or your own ideas and experience about how we can support our older population right now. Email or post the answer on our social media and your Mavericks coffee mug will be in the mail.

If you like this episode, please subscribe! Tell us what you think, and what you’d like to see changed in senior care.


We’re all about challenging the status quo here at Maverick’s Headquarters! Welcome to the Challenging The Way We Age podcast by the Mavericks of Senior Living. We are two innovators and entrepreneurs who have huge hearts and passion for our older adults. And we see all kinds of opportunities to improve today’s system and create hope for the way we age. We tackle hard topics with the goal of creating conversation and generating curiosity and ingenuity to solve these problems.

Want to join the Maverick Movement? Have a story on how you or your team are fostering ingenuity. Share it with us and check out our other episodes to light your innovation fire. Don’t forget to subscribe for more great interviews.


Mavericks of Senior Living is sponsored by Serenity Engage, Inc. and Assured Assisted Living. This episode was produced by Katherine Wells and Francis LeGasse.   You can subscribe to Mavericks for Senior Living on Apple Podcasts, Google Play or Stitcher. You can also find us on TwitterFacebook, or via email at challenges@mavericksofseniorliving.

Here’s where you can learn more about the people and ideas in this episode: