Episode 27: Industry Transform Through Collaboration with Doug Leidig, Asbury Communities

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“To start making a difference in this industry, it can’t be top down. We have to closely collaborate with the people closest to the process.”

Doug Leidig, President/CEO of Asbury Communities

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In this episode we spoke with Doug Leidig, President/CEO of Asbury Communities. Doug was a speaker at the Senior Living Transformation Summit 2020 by Kisaco Research, where forward-thinkers gathered and shared very real challenges, insights and experiences in disrupting the senior care market.

Watch or listen to:

  • Learn about Doug’s transformation leadership approach
  • Discover the massive focus on IT and data to drive innovation
  • Understand what they’ve learned about onboarding and turnover particularly in the first year of employment
  • Find out how they have shifted the strategic partnership conversation to a true collaboration
  • Learn why they bought a pharmacy and how it’s helping their business and quality of care
  • Hear why Walt Disney is someone he considers a Maverick (and it’s not because of the customer service for which Disney is known)

Doug is creating hope for the way we age by involving residents and staff in transforming the industry.

To be prepared for that ‘next consumer,’ we as an industry need to come together and start collaborating about ways to partner with each other.

Doug Leidig, President/CEO, Asbury Communities

Mavericks MugP.S. Ready to get your Mavericks coffee mug? Just answer this question: What did Asbury Communities discover about the first year of employment and the turnover rate? Email or post the answer on our social media and your Mavericks coffee mug will be in the mail!


We’re all about challenging the status quo here at Maverick’s Headquarters! Welcome to the Challenging The Way We Age podcast by the Mavericks of Senior Living. We are two innovators and entrepreneurs who have huge hearts and passion for our older adults. And we see all kinds of opportunities to improve today’s system and create hope for the way we age. We tackle hard topics with the goal of creating conversation and generating curiosity and ingenuity to solve these problems.

Want to join the Maverick Movement? Have a story on how you or your team are fostering ingenuity. Share it with us and check out our other episodes to light your innovation fire. Don’t forget to subscribe for more great interviews.


Mavericks of Senior Living is sponsored by Serenity App, Inc. and Assured Assisted Living. This episode was produced by Katherine Wells and Francis LeGasse.   You can subscribe to Mavericks for Senior Living on Apple Podcasts, Google Play or Stitcher. You can also find us on TwitterFacebook, or via email at challenges@mavericksofseniorliving.

Here’s where you can learn more about the people and ideas in this episode:


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