Episode 24: Innovative Affordability For The Middle Market With Kate West

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As senior living providers, we need to be restructuring how we are charging admission fees, how we’re charging community fees and rentals.

Kate West, Director of Community Development, Eaton Senior Communities

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In this episode we spoke with Kate West, Director of Community Development at Eaton Senior Communities. She tells us about the creative ways Eaton has addressed affordability for those with limited income in the middle market.

Kate shares important insights from her research, experience, and passion to impact affordability for senior care.

Watch or listen to:

  • Learn what the “middle market” is and what happens if you’re $1 over or under the income range
  • Discover why we must advocate for continued Medicaid programs
  • Find out about the Medicaid “buy-in” program
  • Understand why we need to promote intergenerational exchange

“We take residents to Grandma’s House Brewery and promote intergenerational exchange because we want the younger crowed to know that older people are awesome!”

Kate West, Director of Community Development, Eaton Senior Communities

P.S. What was an old strip club on east Colfax transformed into? If you can answer that question, email us and we’ll send you a Mavericks coffee mug!


We’re all about challenging the status quo here at Maverick’s Headquarters! Welcome to the Challenging The Way We Age podcast by the Mavericks of Senior Living. We are two innovators and entrepreneurs who have huge hearts and passion for our older adults. And we see all kinds of opportunities to improve today’s system and create hope for the way we age. We tackle hard topics with the goal of creating conversation and generating curiosity and ingenuity to solve these problems.

Want to join the Maverick Movement? Have a story on how you or your team are fostering ingenuity. Share it with us and check out our other episodes to light your innovation fire. Don’t forget to subscribe for more great interviews.


Mavericks of Senior Living is sponsored by Serenity App, Inc. and Assured Assisted Living. This episode was produced by Katherine Wells and Francis LeGasse.   You can subscribe to Mavericks for Senior Living on Apple Podcasts, Google Play or Stitcher. You can also find us on TwitterFacebook, or via email at challenges@mavericksofseniorliving.

Here’s where you can learn more about the people and ideas in this episode:


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