Episode 18: Challenging The Way Assisted Living Reaches The Right Audience with Peter Brissette

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“One positive review is worth $50,000 per year to your business. And those who have 15-20 positive reviews have higher occupancy rates.”

Peter Brissette, CEO, The Digital Marketing Dude relaying statistics from Caring.com

And we’re all about challenging the status quo here at Maverick’s Headquarters! Welcome to the Challenging The Way We Age podcast by the Mavericks of Senior Living. We are two innovators and entrepreneurs who have huge hearts and passion for our older adults. And we see all kinds of opportunities to improve today’s system and create hope for the way we age. We tackle hard topics with the goal of creating conversation and generating curiosity and ingenuity to solve these problems.


In this episode we had a really enlightening conversation with Peter Brissette, the CEO of the Digital Marketing Dude. Peter specializes in digital marketing for senior care. If you are in the industry and you’re not paying attention to your online reputation, this episode is a must!

“We’re helping families find care. I want people to find the right communities, because these communities are doing good work. Seniors should know about them so they can make well-informed choices.”

Peter Brissette, CEO, The Digital Marketing Dude

Watch or listen to:

  • Learn what families see when they search your business online
  • Discover how to manage and improve your online reputation
  • Find out how families feel about your community and how to capture that online
  • Understand why your assisted living marketing person is NOT digital marketing, and why you need digital marketing to increase your occupancy


Want to join the Maverick Movement? Have a story on how you or your team are fostering ingenuity. Share it with us and check out our other episodes to light your innovation fire. Don’t forget to subscribe for more great interviews.


Mavericks of Senior Living is sponsored by Serenity App, Inc. and Assured Assisted Living. This episode was produced by Katherine Wells and Francis LeGasse.   You can subscribe to Mavericks for Senior Living on Apple Podcasts, Google Play or Stitcher. You can also find us on TwitterFacebook, or via email at challenges@mavericksofseniorliving.

Here’s where you can learn more about the people and ideas in this episode:


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